When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But, at some point, you may find that you’ve reached your full potential in your limited market. If you’ve outgrown your […]
Keyword research is a necessary part of online marketing. In fact, you may spend hours researching keywords and deciding which ones to target. You’ll use these keywords in your content, marketing material, and advertisements. Though, these aren’t the only uses for your keyword research. You should take advantage of the time that you’ve put into […]
When you’re first starting out, every dollar that you spend on online marketing matters. You likely have multiple goals. You want to gain website traffic, increase your social media followers, and build your online reputation. All these goals can be achieved with good marketing strategies. But, you might be able to speed up the process […]
How’s your mobile marketing working out for you? If you don’t have a campaign for mobile devices that are separate from your standard marketing campaign, you could be missing out on a large segment of consumers. About 52% of internet traffic comes from mobile devices. While you can use your regular marketing strategies to target […]
Trust is generally low among consumers. In fact, about 32% of consumers have trust for businesses and only about 13% trust advertising. So, if people don’t trust advertisements who do they trust? Their family, friends, and co-workers. You can take advantage of this trust. By establishing trust with your target demographic and making it a […]
Customer retention is one of the most important metrics used to calculate the effectiveness of your marketing strategy. The reason is simple. It costs more to acquire a new customer than keep an existing customer. You can’t rely solely on new business. Otherwise, you’ll never grow your business. Use these simple steps to help increase […]
No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims. Including proof isn’t hard. It’s an extra step, but it can go a […]
Your online reputation can make or break your chances of success. You need to maintain a positive image, whether you’re selling affiliate products or producing your own items. When a customer leaves a negative review, it can cause potential prospects to reconsider their decision. You could lose sales due to these negative responses, which is […]
One of the biggest obstacles that every entrepreneur faces is generating fresh content. You can only go so far with paid ads and a strong social media presence. You also need to drive traffic to your website. The best way to gain traffic, build backlinks, and increase your search rankings is to regularly publish new […]
Instagram is currently the fastest growing social media site. This provides a great opportunity for entrepreneurs looking to grow their brand. With Instagram, you get access to over 600 million active monthly users. Not only does Instagram have the numbers to help you expand your brand, Instagram followers are also more likely to engage. This […]
