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Expanding Your Content Presence 
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Anatomy of a Good Advertisement 
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Strategies for lead generation and internet marketing are constantly evolving. You might have been trying certain strategies which have been touted as effective for driving traffic to your online business but find that they’re not working as well for you as others claim they do for them. Your online sales have a significant impact on […]
If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business and produce a conversion for your […]
With the billions of people who use Facebook all over the world, this platform represents a gold mine when it comes to reaching people and generating traffic for your online business. As an entrepreneur, you always have to be thinking about the most effective ways to raise the profitability of your business and this seems […]
Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. While the use of the internet for putting your business out there guarantees global reach and visibility, there are many other tactics you may want to try that can give […]
“My Smart Tracking Blueprint” course is out! If you’ve been a “Direct Response Marketer” for any period of time then you KNOW that the traffic is a lifeline to your business. You pay for every single click. So its imperative to say that you HAVE TO get the most out of those clicks. You cannot afford to […]
The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked for me. A company sends an alluring email, you open it and then realize that hey, this is really cool and the next thing you know, you’re about […]
My son is getting pretty good at tennis. It makes me happy & proud of course. Just to let you in on a secret, I was quite a tennis player back in the day. I actually played at a competitive level. (but that seems like another lifetime ago). So it fills my heart to see my […]
Podcasts offer a unique marketing opportunity because they don’t offer a commercial break. While there are video podcasts with the chance for visuals, most fully rely on audio. This platform makes any advertisement messages a part of the show. With the lack of traditional breaks for advertising as you would hear, for instance, on a […]
Click-through rates are a key metric involved with optimizing Pay-per-click ads (PPC). Click-through rates are not interchangeable with PPC or paid search ads. You probably think that your organic search results are simply a consequence of your current ranking position. However, you have much more control over this. Click-through rates can be optimized to return […]
Reviews are a great way for your customers to get an idea of what your customer service is like. Through reviews, they know what services your offer, how well you offer them, and the quality of your products without even leaving their home. Reviews are also a valuable tool for a business to know what […]
