Instagram is becoming increasingly popular. It’s a useful social media site for any entrepreneur that wants to remain updated with the latest marketing channels.
As with most social media platforms, the more followers that you’ve got the more effective your social media marketing will be. So, to begin increasing your Instagram followers, you need to focus on a target audience.
Here’s a set of simple tips to begin growing a targeted follower base on Instagram.
The first way to begin increasing your follower base
on Instagram is to start liking posts. Like posts that are related to your niche industry.
For example, if you sell products for internet marketing, you’d want to like posts related to internet marketing.
Liking other posts is a good way to gain attention, especially from industry leaders or people with more followers than you.
Instead of simply following an industry leader, you should go through and like 5 to 10 of their posts. Make sure that you leave a comment on at least one of these posts.
Respond Promptly and Leave Authentic Comments
Commenting is a good way to gain followers, retain followers, and increase engagement. You should respond to comments as soon as possible. You can set up email notifications so that you never miss out on these comments.
Also, don’t be afraid to comment on other people’s posts. As mentioned, this can be effective when you start liking other posts.
While these comments are useful, they need to be authentic. Don’t leave a generic comment as a response.
For example, if someone leaves you a compliment, don’t respond with, “thanks!”
Instead, you should come up with a real response. It only takes a few minutes, but can have a major effect on follower engagement and your overall online reputation.
Create Your Own Hashtags and Get People to Use Them
You can start building your own community on Instagram by creating your own hashtags. Though, you also need to get people to start using them.
For starters, you can create a hashtag related to your targeted audience or niche industry. Combining abbreviations and words is a good way to create original hashtags.
You can also search for hashtags. When you create an original hashtag, perform a search to ensure that it’s not already in use.
Find Out What Your Audience Wants
If you know what your target audience wants, it’s easier to create Instagram posts that they’ll enjoy. You can start by looking at who they follow.
Look for Instagram accounts for other businesses in your industry that are followed by your target audience. See what types of posts these people put out. Also, see what types of posts your audience tend to share and like.
If you want to target a specific audience, you need to remain consistent with your posts. Continue to release new posts each day.
You should also pay attention to the time of the day that you receive the most engagement from your followers. You might find that your target audience is more active during a specific time of the day. Use this to your advantage and schedule your posts to be released at this time each day.
Use High-Quality Photos and Videos
Don’t forget to use high-quality photos and videos. If the photos that you use appear to be professionally-taken photos, you’ll be able to gain more followers.
People perceive the value and quality of your products or services based on what you put out there. If you use grainy photographs, people will assume that you don’t have a quality business, as you can’t afford quality photos.
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