Managing Your Marketing Funnel
With the over whelming success of the Digital Marketing Age, you may think that the concept of a marketing funnel is now defunct. And, yes, what used to be a fairly direct route from drawing in leads to converting them into clients has now exploded into a multitude of micro processes. However, the concept of […]
Safety Practices for Small Business Social Media Use
No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small. What is still not readily known by many business owners and managers is that use of social media by companies and […]
Outdated SEO Practices to Stop Doing
The world of digital marketing is constantly changing, especially when it comes to search engine optimization or SEO. SEO is one of those cornerstone practices for digital marketers that make the difference between a good online presence and a great one. Because SEO changes what seems like almost daily, the most effective SEO practices are […]
My Moment of Inspiration…
I just thought I’d share this small moment of inspiration from my day today! It’s amazing how fast kids grow up or at least it seems that way:) Today my son tried his roller-blades on for the very first time (he’s 4-years old). And he did quite well, I must say. He wanted to keep going 🙂 But he also inspired […]
Posting Your Blog Content on Facebook
Having a corporate blog is an important digital marketing strategy. It helps with SEO, gives your customers and clients important information, helps educate new customers and clients, and is a great platform to talk about what you do and how you do it. Undoubtedly you spend a fair amount of time curating the content for […]
Shares Don’t Equal Successful Content
Whenever you create content, you probably want it to get shared with a lot of people. After all, shares mean that people have engaged and that your content must be amazing. Actually, this isn’t the case. While, yes, good content gets shared, shares aren’t the only indicator of powerful content and engagement. There are a […]
The Most Important 2017 Social Media Trends
Marketers have to constantly stay up on social media trends. As cumbersome and time-consuming as it may be sometimes, social media is an aspect of business that has to be paid attention to if a company wants to be successful. The landscape of social media is constantly changing. New platforms pop up almost every day […]
Why Your Organic Facebook Reach is Declining
It’s no secret that Facebook’s organic reach has been declining over the last few years. If you are a marketer and have noticed that fewer and fewer people seem to see your Facebook content unless it is boosted, you aren’t going crazy. That is happening and it’s because of the Facebook algorithm. But there is […]
Finally, One Last Interview… Me 🙂
By the time Diamond Mastermind Event was over, I was really glad to have interviewed some really AWESOME folks. It inspired me, helped me grow, but most importantly gave me an opportunity to build some life-long friendships (hopefully). But now it was time to see my babies. I missed them like crazy for 10 days. And […]
Writing Web Content People Will Read
Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short attention spans and with all of the content out there, you are competing for every second […]
