How Phone Follow-up Can Transform the Profitability of Your Business
Can you imagine winning a poker tournament and walking away from half of the prize money? Picture yourself having played the rounds, having won it all, and then scooping up half of your chips and leaving the rest on the table forever. I’m banging my head on the wall just thinking about. But did you know…if you’re […]
The Four Ps of Marketing
Marketing isn’t easy, and without a proper marketing plan in place, your company may suffer. The main ingredients for a successful marketing campaign are the four Ps. These essential marketing items are the product, price, placement, and promotion. To provide a positive experience for your customers, it is in your best interest to ensure that […]
How to Use Buyable Pins on Pinterest
Pinterest partners with Shopify so businesses can easily sell their products on Pinterest. Buyable Pins are a type of Pin that includes a Buy It button. It lets customers check out and pay for things they find on Pinterest using their Apple Pay accounts or a credit card. As a business, Buyable Pins are a […]
Using Reddit for Business
Users of the Reddit community, known as Redditors, put forth an enormous amount of effort to maintain the integrity of the site. Regulars to the site will make a concerted effort to address questionable activity immediately. But that doesn’t mean that you can’t use Reddit for business. With a little preparation and a genuine approach, […]
How to Grow Your Blog Into a Business
Most of the time, businesses start blogging as a way to build an audience. However, the reverse seems to be happening. More and more people with blogs are starting to monetize their traffic. It makes sense because one of the hardest things to do as a business owner is growing your traffic. If you grow […]
How to Promote Your Black Friday Deals
Each year as the calendar rolls over from Halloween and toward Thanksgiving, we look with anticipation and excitement toward Black Friday. As a business owner, you must prepare for your Black Friday deals through email campaigns, social media blasts, and additional methods to drive traffic to your store. There are, however, other ways to add […]
How to Grow Your YouTube Following
Today, YouTube has over one billion viewers. If you aren’t using YouTube to grow your audience, you’re missing out on a substantial portion of the population, and a great way to increase your influence online. It’s not just viewers you need though. You need users that are actively engaged in your channel. YouTube is […]
Making Your Own Marketing Videos
Professional marketing videos promoting your business aren’t cheap. You get what you pay for when it comes to marketing your products and engaging your audience. However, there are tools you can use to accomplish these tasks without breaking the bank. You don’t need Hollywood; you just need fast and free. Incorporating marketing videos into your […]
Domain Metrics to Improve Marketing
The use of domain metrics provides a look into how you or your competitors behave. Details such as server metrics, page speeds, specific rankings, and more will give you much-needed insight into what areas need improving. An important part of SEO, branding, and social media is metrics tracking. Do not take these metrics lightly, as […]
How to Create a Lead Magnet to Grow Your Email List
If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale. […]
